Ensalpicadas Internship

During the summer of 2024, I spent three months in an internship for Norma Berrios Silva and her influencer business Ensalpicadas. Although most of the work I did revolved around marketing and analytics, I did have the chance to submit a few creative proposals for her to use at her disposal in the future

A YouTube thumbnail with an orange rectangle over a picture of fish tacos. In the orange rectangle there's a cutout of a picture of Norma Berrios and the words "Fish Tacos" in Spanish

YouTube thumbnail template

I created this mockup for a YouTube thumbnail, which is able to be easily changed for different recipes and videos, which she has featured a few times over the past few months on her YouTube channel

June 2024

Created using Canva

Recetario Ensalpicadas V.2.pdf

Recipe & Cookbook proposal

This recipe and cookbook design mockup was for her second recipe book, which as of right now remains unpublished. Although it hasn't been used, this draft features different recipe page templates, separate sections as requested, and some more general information about Ms. Berrios Silva

July 2024

Created using Canva

Logo redesign proposals

While working on the cookbook, Ms. Berrios Silva mentioned wanting to refresh and modernize her current logo to include brighter, more diverse colors. Although she did not end up adopting my proposal and has not changed her current design, my redesigns feature the star anise spice off of which her current logo is based off with a more refreshed, tropical color palette

August 2024

Created using Illustrator

Design #1

Design #2

Design #3

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